Gerard Tellis : rechercher sur Z-Library

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1

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence

Tellis, Gerard J., MacInnis, Deborah J., Tirunillai, Seshadri, Zhang, Yanwei

Journal:

Journal of Marketing

Année:

2019

Langue:

english

Fichier:

PDF, 381 KB

english, 2019

2

The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales

Gerard J. Tellis

Journal:

Journal of Marketing Research

Année:

1988

Langue:

english

Fichier:

PDF, 1.97 MB

english, 1988

3

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Spann, Martin, Fischer, Marc, Tellis, Gerard J.

Journal:

Marketing Science

Année:

2015

Langue:

english

Fichier:

PDF, 306 KB

english, 2015

4

Disruptive Technology or Visionary Leadership?

Gerard J. Tellis

Journal:

Journal of Product Innovation Management

Année:

2006

Langue:

english

Fichier:

PDF, 91 KB

english, 2006

5

Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation

Tirunillai, Seshadri, Tellis, Gerard J.

Journal:

Journal of Marketing Research

Année:

2014

Langue:

english

Fichier:

PDF, 460 KB

english, 2014

6

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies

Sood, Ashish, Tellis, Gerard J.

Journal:

Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 291 KB

english, 2011

7

Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation

Tellis, Gerard J., Weiss, Doyle L.

Journal:

Journal of Advertising

Année:

1995

Langue:

english

Fichier:

PDF, 1.86 MB

english, 1995

8

Beyond the Many Faces of Price: An Integration of Pricing Strategies

Gerard J. Tellis

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 597 KB

english, 1986

9

Research on Innovation: A Review and Agenda for Marketing Science

Hauser, John, Tellis, Gerard J., Griffin, Abbie

Journal:

Marketing Science

Année:

2006

Langue:

english

Fichier:

PDF, 234 KB

english, 2006

10

Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize

Rajesh K. Chandy and Gerard J. Tellis

Journal:

Journal of Marketing Research

Année:

1998

Langue:

english

Fichier:

PDF, 2.88 MB

english, 1998

11

Radical Innovation Across Nations: The Preeminence of Corporate Culture

Tellis, Gerard J, Prabhu, Jaideep C, Chandy, Rajesh K

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 141 KB

english, 2009

12

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stremersch, Stefan, Tellis, Gerard J.

Journal:

Journal of Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 169 KB

english, 2002

13

Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices

Tellis, Gerard J., Gaeth, Gary J.

Journal:

Journal of Marketing

Année:

1990

Langue:

english

Fichier:

PDF, 512 KB

english, 1990

14

Technological Evolution and Radical Innovation

Sood, Ashish, Tellis, Gerard J.

Journal:

Journal of Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 175 KB

english, 2005

15

Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?

Borah, Abhishek, Tellis, Gerard J.

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 2.77 MB

english, 2015

16

Drivers of Success for Market Entry into China and India

Johnson, Joseph, Tellis, Gerard J

Journal:

Journal of Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 124 KB

english, 2008

17

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Tirunillai, Seshadri, Tellis, Gerard J.

Journal:

Marketing Science

Année:

2012

Langue:

english

Fichier:

PDF, 620 KB

english, 2012

18

Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice

Gerard J. Tellis

Journal:

Journal of Marketing Research

Année:

1988

Langue:

english

Fichier:

PDF, 1.97 MB

english, 1988

19

What to Say When: Advertising Appeals in Evolving Markets

Chandy, Rajesh K., Tellis, Gerard J., MacInnis, Deborah J., Thaivanich, Pattana

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 162 KB

english, 2001

20

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Sethuraman, Raj, Tellis, Gerard J, Briesch, Richard A

Journal:

Journal of Marketing Research

Année:

2011

Langue:

english

Fichier:

PDF, 388 KB

english, 2011

21

An Analysis of the Tradeoff between Advertising and Price Discounting

Raj Sethuraman and Gerard J. Tellis

Journal:

Journal of Marketing Research

Année:

1991

Langue:

english

Fichier:

PDF, 2.86 MB

english, 1991

22

Pioneer Advantage: Marketing Logic or Marketing Legend?

Peter N. Golder and Gerard J. Tellis

Journal:

Journal of Marketing Research

Année:

1993

Langue:

english

Fichier:

PDF, 2.36 MB

english, 1993

23

The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation

Chandy, Rajesh K., Tellis, Gerard J.

Journal:

Journal of Marketing

Année:

2000

Langue:

english

Fichier:

PDF, 172 KB

english, 2000

24

Getting a Grip on the Saddle: Chasms or Cycles?

Chandrasekaran, Deepa, Tellis, Gerard J

Journal:

Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 484 KB

english, 2011

25

Contextual and Temporal Components of Reference Price

K. N. Rajendran and Gerard J. Tellis

Journal:

Journal of Marketing

Année:

1994

Langue:

english

Fichier:

PDF, 782 KB

english, 1994

26

Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle

Golder, Peter N., Tellis, Gerard J.

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 193 KB

english, 2004

27

Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables

Golder, Peter N., Tellis, Gerard J.

Journal:

Marketing Science

Année:

1997

Langue:

english

Fichier:

PDF, 1.40 MB

english, 1997

28

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stefan Stremersch and Gerard J. Tellis

Journal:

Journal of Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 3.78 MB

english, 2002

29

Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?

Deepa Chandrasekaran and Gerard J. Tellis

Journal:

Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 3.39 MB

english, 2008

30

Competitive Price and Quality under Asymmetric Information

Gerard J. Tellis and Birger Wernerfelt

Journal:

Marketing Science

Année:

1987

Langue:

english

Fichier:

PDF, 478 KB

english, 1987

31

The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales

Tellis, Gerard J.

Journal:

Journal of Marketing Research

Année:

1988

Langue:

english

Fichier:

PDF, 1.30 MB

english, 1988

32

Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising

Pattana Thaivanich, Rajesh K. Chandy and Gerard J. Tellis

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 2.54 MB

english, 2000

33

25th Anniversary Issue || Research on Innovation: A Review and Agenda for "Marketing Science"

John Hauser, Gerard J. Tellis and Abbie Griffin

Journal:

Marketing Science

Année:

2006

Langue:

english

Fichier:

PDF, 7.78 MB

english, 2006

34

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Tellis, Gerard J, Yin, Eden, Bell, Simon

Journal:

Journal of International Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 131 KB

english, 2009

35

Does Quality Win? Network Effects Versus Quality in High-Tech Markets

Tellis, Gerard J, Yin, Eden, Niraj, Rakesh

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 335 KB

english, 2009

36

Technological Evolution and Radical Innovation

Ashish Sood and Gerard J. Tellis

Journal:

Journal of Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 2.11 MB

english, 2005

37

In Search of Diversity: The Record of Major Marketing Journals

Gerard J. Tellis, Rajesh K. Chandy and David S. Ackerman

Journal:

Journal of Marketing Research

Année:

1999

Langue:

english

Fichier:

PDF, 1.43 MB

english, 1999

38

Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

Spann, Martin, Tellis, Gerard J.

Journal:

Journal of Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 188 KB

english, 2006

39

Does Quality Win? Network Effects versus Quality in High-Tech Markets

Gerard J. Tellis, Eden Yin and Rakesh Niraj

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 3.00 MB

english, 2009

40

Radical Innovation across Nations: The Preeminence of Corporate Culture

Gerard J. Tellis, Jaideep C. Prabhu and Rajesh K. Chandy

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 3.50 MB

english, 2009

41

Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?

TELLIS, GERARD J.

Journal:

Journal of Advertising Research

Année:

2005

Langue:

english

Fichier:

PDF, 121 KB

english, 2005

42

Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Markets

van Dieijen, Myrthe, Borah, Abhishek, Tellis, Gerard J., Franses, Philip Hans

Journal:

Industrial Marketing Management

Année:

2019

Langue:

english

Fichier:

PDF, 2.30 MB

english, 2019

43

Blowing bubbles: Heuristics and biases in the run-up of stock prices

Joseph Johnson, Gerard J. Tellis

Journal:

Journal of the Academy of Marketing Science

Année:

2005

Langue:

english

Fichier:

PDF, 1.85 MB

english, 2005

44

Can culture affect prices? A cross-cultural study of shopping and retail prices

David Ackerman, Gerard Tellis

Journal:

Journal of Retailing

Année:

2001

Langue:

english

Fichier:

PDF, 139 KB

english, 2001

45

Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis

Raj Sethuraman, Gerard Tellis

Journal:

Journal of Retailing

Année:

2002

Langue:

english

Fichier:

PDF, 134 KB

english, 2002

46

Extent and impact of response biases in cross-national survey research

Gerard J. Tellis, Deepa Chandrasekaran

Journal:

International Journal of Research in Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 273 KB

english, 2010

47

To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts

Johnson, Joseph, Tellis, Gerard J., Ip, Edward H.

Journal:

Journal of Retailing

Année:

2013

Langue:

english

Fichier:

PDF, 763 KB

english, 2013

48

Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle

Peter N. Golder and Gerard J. Tellis

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 2.11 MB

english, 2004

49

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Borah, Abhishek, Tellis, Gerard J.

Journal:

Marketing Science

Année:

2014

Langue:

english

Fichier:

PDF, 392 KB

english, 2014

50

Stock Market Returns to Financial Innovations Before and During the Financial Crisis in the United States and Europe

Schöler, Lisa, Skiera, Bernd, Tellis, Gerard J.

Journal:

Journal of Product Innovation Management

Année:

2014

Langue:

english

Fichier:

PDF, 156 KB

english, 2014